W. I. McLaughlin Archives - Galactic Journey

by David Levinson

When I was a boy, a gimmick was either much the same thing as a gadget or the sort of device a crooked casino owner would use to make sure the roulette wheel comes up 22. These days, of course, it means an ingenious new angle or a trick to draw attention in advertising. It can also be the sort of thing that makes a story work or at least that the author hopes will make the story interesting.

America’s Pastime

Baseball is no stranger to gimmicks. From sending midgets up to bat to exploding scoreboards, owners and general managers will do anything to get fans to come out to the park. After starting the season by losing 21 of their first 26 games, the Kansas City Athletics have been mired in the cellar all season. Desperate to get people into the stands as the season winds down, owner Charlie Finley came up with a couple of gimmicks in the last month. September 8th, was Campy Camp Night and regular shortstop Bert “Campy” Campaneris played all nine positions in a single game. Up against the Los Angeles Angels (or I guess California by that time, speaking of gimmicks), Campy started at shortstop and moved from position to position each inning. In the eighth, he took the mound and even switch pitched, throwing right-handed to right-handed batters and left-handed to left-handed batters. Alas, while catching in the ninth, Campy was injured in collision at the plate and had to sit out a few games.

On the 25th, Finley invited several old player from the Negro Leagues to be present when Satchel Paige took the mound against the Boston Red Sox. At 59, he’s the oldest person ever to play in the big leagues (and at 34 Athletics’ manager Haywood Sullivan is the youngest manager). Satch sat in a rocking chair in the bullpen between innings, being served coffee by a “nurse”. He pitched three innings, giving up only one hit. He came out to the mound to start the fourth, but as planned he was removed. The lights were dimmed, and the crowd held up lighters and lit matches and sang “The Old Gray Mare” as Paige walked off.

Left: Bert Campaneris. Right: Satchel Paige, with “nurse”

Baseball also saw a couple of milestones. On September 9th, Sandy Koufax of the Los Angeles Dodgers pitched a perfect game against the Chicago Cubs. (For non-baseball fans, that means Koufax and the Dodgers did not allow a single opposing player to get on base through any means.) Pity Cubs pitcher Bob Hendley, who gave up only one hit in the game. Four days later, on the 13th, San Francisco Giants player Willie Mays became the fifth player and first Black player to hit 500 career home runs. Congratulations to both men, whose teams, at the time of writing, are still vying to see which will make it to the World Series. Good luck to both (though I’m rooting for the Dodgers).

Left: Sandy Koufax. Right: Willie Mays