by David Levinson

Silly season

It’s considered a truism in journalism that nothing happens in August, so the papers run filler stories about silly things to make up their page count. Sure, Hurricane Camille killed hundreds as it raged from Mississippi to Virginia, and China and the Soviet Union are on the brink of war, but that doesn’t sell papers. Madison Avenue also has a truism: sex sells. Now, the two have come together.

Newsday columnist Mike McGrady was disgusted by the schlocky, sex-obsessed books that regularly make the best-seller lists, so he recruited a bunch of fellow journalists (19 men and five women, by one count) to write a deliberately bad, oversexed book. The result is Naked Came the Stranger, in which the editors worked hard to remove any literary value from the tale of a New York woman’s sexual escapades.

When the book sold 20,000 copies, McGrady and his co-conspirators decided they’d better come clean. Nineteen of them appeared on The Dick Cavett Show, being introduced as Penelope Ashe (the book’s purported author) and walking out to the strains of A Pretty Girl Is Like a Melody. As a result of their confession and discussion of their motives, the book has become even more popular. And as of last Sunday, it’s on the New York Times list of best-sellers. You have to laugh to keep from crying.

Penelope Ashe, in part, with the cover model superimposed.

This puts me in mind of a similar literary hoax with a more sfnal connection. Back in 1956, radio host Jean Shepherd was unhappy with the way best-seller lists were being compiled and urged his listeners to ask their local bookstores to order I, Libertine by Frederick R. Ewing. He offered some vague hints about the plot, and many listeners who were in on the joke created references to the book elsewhere. Demand was so high, publisher Ian Ballantine convinced Theodore Sturgeon to knock out a quick novel based on an outline from Shepherd. Betty Ballantine wrote the last chapter as Sturgeon lay in exhausted sleep on the Ballantines’ couch after trying to write the whole thing in one sitting. The cover by Frank Kelly Freas is full of visual jokes and puns. The book is rumored to have gone to number one, but it doesn’t seem to have been on any lists, probably out of pique on the part of the list makers.

The pub sign features a shepherd’s crook and a sturgeon. Art by Frank Kelly Freas

New and old

I think we’re starting to see some of the influence of new editor Ejler Jakobsson. Editor Emeritus Fred Pohl doesn’t seem have ever had anything nice to say about the New Wave, while there is at least one story in this month’s IF with a nod in that direction. There’s a new printer, with a crisper typeface (though it seems better suited to a news magazine than fiction). No one’s mixed up their e’s and o’s, but instead of lines being printed out of order, some lines are just missing. Hopefully, that will be corrected in future issues.

Supposedly for Seeds of Gonyl. If so, it’s from later in the novel. Art by Gaughan

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