by Gideon Marcus

Rats!

A study just completed by the Department of Health, Education, and Welfare has concluded that cyclamates may cause bladder tumors in rats.

How does this affect you?

Decades ago, it paid to be plump.  It was a sign of wealth and health.  It was attractive!  These days, we're in the Grape Nuts generation, and it's now all about fitness and being slender.  How to reconcile the popularity of fizzy sweet sodapop and the desire to cut sugar from our diets (despite the Sugar Council telling us it's good for us)?

Early this decade, a slew of soft drinks came out, sweetened not with sugar, but with a blend of artificial sweeteners—saccharin and cyclamates.  Diet Rite and Tab may not have tasted just like Coke and Pepsi, but they did the job and preserved the waistline.

But now, thanks to the HEW report, soft drink companies are all pulling their cyclamate sodas off the market as of February 1, 1970.  Grab your vintage colas while you can, because they won't exist come next spring!

What does the future hold for diet sodas?  Well, for now, saccharin is still legal, though by itself, it's a bit bitter (remember the "sach" tablets Winston Smith put in his coffee in 1984)?  There is talk of putting sugar back into diet sodas…just less of it.

And, since this is a science fiction 'zine, we can always speculate that new and better sweeteners will be developed.  Maybe even on purpose this time—did you know that both saccharin and cyclamates were discovered by accident?  Constantin Fahlberg was researching coal tar derivatives and forgot to wash his hands before going for lunch, when he discovered saccharine was discovered in 1879.  And grad student Michael Sveda was working on anti-fever drugs in 1937; some got on a cigarette, and when he took a drag, it tasted sweet.

Cue the commercials:

Bob: My cigarette just isn't doing it for me anymore.
Larry: Try mine!  It's new.
Bob: Hey! Not bad…sweet!
Larry: You better believe it.

by Jack Gaughan

Of course, with a lede like the one I just wrote, you can guess that the latest issue of Fantasy and Science Fiction is less than palatable.

Continue reading [October 24, 1969] How sweet it isn't (November 1969 Fantasy and Science Fiction) →