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[July 6, 1969] Everybody's talking about Revolution, Evolution… (The Making of a Counter Culture by Theodore Roszak)

If the title for this article sounds familiar, it's because you've heard the (just released) single from John Lennon and Yoko Ono's "bed in".  The Beatle and his new bride are living examples of Counter Culture.  But just what is "Counter Culture"?  Theodore Roszak has thoughts…and Kris has thoughts on those thoughts!


By Mx Kris Vyas-Myall

The Making of a Counter Culture: Reflections on the Technocratic Society & Its Youthful Opposition by Theodore Roszak Hardback Cover

All fixed, fast-frozen relations, with their train of ancient and venerable prejudices and opinions, are swept away, all new-formed ones become antiquated before they can ossify. All that is solid melts into air, all that is holy is profaned…

The Communist Manifesto, Karl Marx

Your sons and your daughters
Are beyond your command
Your old road is rapidly agin'
Please get out of the new one
If you can't lend your hand
For the times they are a-changin'

The Times They Are A-Changin', Bob Dylan

A spectre is haunting the campuses of the West, the spectre of the counter culture. All the powers of the Technocrats have entered into a holy alliance to exorcise this spectre.

Wait, you may well ask, I thought this was a contemporary review, not a poor pastiche of a 120-year-old piece of political economy? However, this is the central speculation of Theodor Roszak in his latest book: that these are the core oppositional forces of our time.

But what is the Technocratic Society and what is the Counter Culture?

Everything you think, do and say, is in the pill you took today

In the case of the former, Roszak sees Technocracy as the governing by experts from a certain class with the aim of a routinised control over human interaction. This can be observed in our democratic political system where the two main parties in most Western nations usually are not concerned with creating vastly different Utopian systems. More often, it is a competition of seeming the most competent to deliver state run social services, defence and economic growth. Even in the Soviet Union, there is not much talk these days of instituting a worldwide proletarian revolution, compared with speeches on improving the efficiency of grain harvests or increasing housing stocks.

Black and White photo of Robert McNamara behind a set of microphones and in front of a map of Vietnam
Robert McNamara, Technocrat Extraordinaire

The technocrats themselves are rarely the presidents or prime ministers; they are merely the salesmen. Roszak sees them as the upper-level bureaucrats or the studious quiet men of the cabinets. Robert McNamara is a prime example of this tendency, moving between running Ford Motor Company, the World Bank and the US Defence Department and applying the same philosophy, one he outlined in his recent book, The Essence of Security:

…the real threat to democracy comes, not from overmanagement, but from undermanagement. To undermanage reality is not to keep it free. It is simply to let some other than reason shape reality…Vital decision making, particularly in policy matters. This is partly, though not completely, what the top is for.

You may well ask, what is the problem with this? Well, Roszak outlines the tecnocratic viewpoint thusly:
1. All problems are purely technical in nature, and, therefore, if it is not technical, it cannot be a problem. Depression -> More Pills. Rioting in the cities -> More police.
2. Their end is always the right end and any friction against this is a lack of communication. This can be solved by the Marketplace of Ideas.
3. However, the only people who can truly understand these principles and implement them are this technocratic elite. And, it just so happens, that a good sign that you are one of those qualified to understand these issues is that you are already a part of the governmental or corporate structure.

Ad for Playboy with the tagline "Waht sort of man reads Playboy", with a photo showing a man on a boat reading Playboy whilst he is surrounded by women in bikinis
Want Sexual Promiscuity? Buy A Boat!

And he does not see New Authoritarianism as only occurring in government business but creeping into all aspects of life. Take the example of Playboy, which appears at first to be approving of sexual permissiveness; but, in reality, the articles and photos create an association between sex and wealth for men, whilst reducing women to men’s playthings: making half the population repress themselves whilst striving to reach these elite heights, whilst the other half become accepting of this attitude by the rich and powerful. This viewpoint can be seen again in the trial of Lady Chatterly’s Lover where the argument of the prosecution was:

Is it a book you would even wish your wife or your servants to read?

In fact, Roszak goes further, to state there is a mystification that has happened in the technocracy. Where, in the best Orwellian manner, language is used to obfuscate reality. Where the bombing in Vietnam is referred to as an “escalation” or dictatorial communist regimes refer to themselves as “democratic republics”. If an individual challenges this, the technocrats will merely dismiss them as not understanding the complexity of the issue.

So, what is the solution for this? Well that comes in its opposition.

God is Alive, Magic is Afoot

Black and white photo of a protest to legalise marijuana, at the front is Allen Ginsberg holding a sign that says "Pot is a reality kick"
Allen Ginsberg protesting to legalise marijuana

Counter Culture appears to be derived from the term “contraculture”, defined by Yinger in 1960 as:

wherever the normative system of a group contains, as a primary element, a theme of conflict with the values of the total society, where personality variables are directly involved in the development and maintenance of the group's values, and wherever its norms can be understood only by reference to the relationships of the group to a surrounding dominant culture.

This, though, is almost a decade older and could be seen as merely a standard part of society, like the Bright Young People of the Jazz Age. And the young have usually been the radicals. For example, in 17th Century England, many of the radical protests were led by the London Apprentice Boys, the militant student movement of the day. So what is the difference between the rebellions of yesteryear and the counter culture of today?

The difference is two-fold. First off, the traditional left-right axis does not really create an opposition to technocracy but a support of it. The communist, the fascist and the liberal all accept the need for rational efficiency and control of life by an elite, whether that be the bureaucrat, the camp commandant or the head of a Fortune 500 company. So even the most aggressive of demagogues are no longer opposing the technocracy, merely wishing to be a part of it.

Painting: The Disquieting Duckling by Asger Jorn
Showing a pastoral watecolour which has, on top of the picture, been painted a giant duckling in children's style in a manner of rainbow colours
The Disquieting Duckling by Asger Jorn

Secondly, the theories behind the opposition are not predominantly coming down from the elite but up from artists. Early examples include Situationists like Asger Jorn or Beat Poets like Allen Ginsberg, who themselves draw more from the tradition of Blake and Children’s Art than Joyce and Van Gogh. See for example Ginsberg’s Howl:

Moloch whose love is endless oil and stone! Moloch whose soul is electricity and banks! Moloch whose poverty is the specter of genius! Moloch whose fate is a cloud of sexless hydrogen! Moloch whose name is the Mind!

Black and White photo of a protest by Students For A Democratic Society, holding up signs saying:
"Refuse to pay taxes for Vietnam"
"Liberalism in the pursuit of fascism is no virtue"
"End Johnson's war on peasantry"
"LBJ, the lesser Evil?"
"End All Foreign Intervention in Vietnam"
"LBJ: The Myth of American Liberalism"
"Escalation Means Nuclear War"
Protest by Students For A Democratic Society

The reason, Roszak claims, this opposition is taking root within the youth movements is also a feature of the technocracy. As the bureaucracy of business has grown bigger and the need for rigid routine labour has diminished, intellectual thought is more valuable among workers. Therefore, experts like Dr. Spock have pushed parents away from regimented childcare towards exploration, and governments have moved children away from the factory floor to longer and longer periods of education. When this kind of student is suddenly ordered to cut his hair and put on a uniform to join the army or the corporation, he naturally rebels against it.

Whilst Roszak acknowledges there is no manifesto of the nebulous group but that what is required is:

…the subversion of the scientific world view, with its entrenched commitment to an egocentric and cerebral mode of consciousness. In its place, there must be a new culture in which the non-intellective capacities of the personalities – those capacities that take fire from visionary splendor and the experience of human communion – become the arbiters of the good, the true and the beautiful.

How will this be achieved? One area Roszack has little time for is the overuse of psychedelics. Whilst he acknowledges they may have use for skilled practitioners:

There is nothing whatever in common between a man of…experience and intellectual discipline sampling mescaline, and a fifteen-year-old tripper whiffing airplane glue.

In fact, he sees the current expansion of psychotropic drugs as having more in common with the technocracy, promising a quick granting of insight that is only superficial and built on a few getting rich whilst causing unhappiness to the many. No different to the barbiturates or alcoholic beverages marketed to the masses.

The actual means for this "subversion" to come about are nebulous. Rather, he sees that this will be developed over time through such concepts as the “Politics of No-Politics” and the de-centralised Utopian thought of Paul Goodman.

The Armies of the Night

Protestors putting flowers in the guns of military police
Protestors putting flowers in the guns of military police

Roszak goes through a number of different facets of the counter culture and their opposition to the technocratic rationality, from anti-schools to trying to levitate the Pentagon. I have to wonder sometimes if the free-wheeling rejection of rationality extends to his writing. I consider myself reasonably well-read and knowledgeable, but I found myself reaching for dictionaries and other reference material (or just plain scratching my head) trying to understand what he was talking about. He tends to work best in generalities, when he is (to steal a phrase for Kant) critiquing pure reason. When he goes into specifics, such as an entire chapter looking at how Marcuse and Brown attempt to reconcile Marx and Freud, Roszak moves away from insightful investigation to navel-gazing.

He spends some time comparing this movement to nascent Christianity and, by extension, suggesting how this movement over time could change the mode of Western thought. There is one problem I have with this, one he even acknowledges in passing: the fact that people enter and depart with ease and that there are a lot of tourists involved. This is not just the more egregious examples, like Burberry selling expensive imitations of Chinese Communist Army uniforms. Mick Jagger, an LSE drop-out with a public drug bust under his belt seems like the perfect candidate for the Counter Culture. But, whilst he may sing that “the time is right for violent revolution” or “my name is a number, a piece of plastic film”, the group is reportedly planning to tour the US with major venues and able to charge high ticket prices, and he seems just as at home among the accoutrements of wealth as any banker.

Overall, "The Making of a Counter Culture" is interesting as polemic and critique, for, as Roszak puts it:

What is of supreme importance is that each of us should become a person, a whole and integrated person in whom there is manifested a sense of human variety genuinely experienced, a sense of having come to terms with a reality that is awesomely vast.

But as prophecy? That is for the young to show us.

Four Stars






[August 22, 1966] Been Beatnik So Long, Hippies Looking Up to Me


by Gwyn Conaway

I just set down my brand new copy of Been Down So Long It Looks Like Up To Me, a novel written by Richard Fariña, and I can confidently say that the colorful lights of hippie acid tests have finally overwhelmed the intellectually trendy monochrome of the beatniks. And though this has been a steadily changing tide the last few years, it now appears to be an inevitable rise that will affect our fashionable futures for years to come.


The novel is a modern Odyssey following the adventures of a college student named Gnossos in his search for a woman in green knee-socks. Most of the novel centers around challenging our systems of education and government, seeking karma, and liberating youth from the tyranny of traditional morals. In an act of divine poetry, Fariña died earlier this year in a motorcycle accident here in California, at the start of his book tour in San Francisco, where so much of this movement is coalescing.

California has become the center of a massive shift in popular culture this past year, seducing young intellectuals to its college campuses and festivals in a rapidly growing snowball of illicit substances, music, and self expression. This has led us into new, uncharted fashion waters dominated by natural fibers, hand-embellished adornments, and a color palette inspired by the pursuit of nirvana.

The Hippie Movement is most definitely a natural progression from the Beatnik Movement, following the ever-worsening divide between generations, the popularity of psychedelic drugs and dope, and the politics of questionable warfare. Both of these movements are centered around the crossroads between music and intellectualism, promoting a free love lifestyle through art and literature, with followers that migrate like pilgrims from one mecca to the next, relying heavily on their countercultural communities to find security rather than the suburbs and pensions.


Bob Dylan in San Francisco with poets Allen Ginsburg and Michael McClure, as well as guitarist Robbie Robertson, 1965. The beatniks adhere to the stereotype of a black beret, black turtleneck, and cigarette trousers and are iconified by idols such as Bob Dylan and The Beatles. The term, interestingly enough, also originated in the San Francisco Chronicle in 1958, combining The Beat Generation with the Yiddish -nik, which translates to -er. I suspect this is also in reference to Sputnik and served as a dig towards the Beat Generation, implying it was an unpatriotic and ungrateful youth movement.

There is, however, one defining difference between these two movements. While the beatniks feel dissonant and hopelessly separate from society at large, the hippies are overwhelmingly hopeful, striving to bring the world together.

This new wave of love and peace is particularly apparent in the Haight, a neighborhood in San Francisco where more than fifteen thousand hippies have migrated as of this summer, following the music of the likes of Jefferson Airplane and the Grateful Dead. This great social experiment has transformed life in the bay area with parties like the Acid Tests organized by Ken Kesey and new businesses such as the head shop Ron and Jay Thelin’s Psychedelic Shop, supplying much of the Haight’s LSD and marijuana, and the coffee shop The Blue Unicorn.

And while the Haight is a petri dish of hippie ideals, it’s the events of Ken Kesey that are truly at the center of hippie fashion. In January of this year, he organized the Trips Festival in San Francisco at the Longshoreman’s Hall. This weekend extravaganza is now considered the first real gathering of hippies en masse. The crowd of ten thousand drank punch spiked with LSD to experience the music in an altered state of consciousness. Similarly, Kesey’s Acid Tests, a series of parties organized largely in Los Angeles these days, also heavily promote the drug and enhance its properties with the use of strobe lights, glowing paints, and black lights.


Note that the two men pictured here are wearing a corduroy jacket with a lamb's wool collar (front) and a poet's shirt with a paisley facing in the collar (back). LSD not only affects the eye, but all other senses as well. As a result, we see heavy use of textured materials in hippie fashion, such as crochet, fringe, and beading. This sensitivity to designing for "the trip" is an entirely new way of thinking about fashion.


A Grateful Dead postcard in comparison to the psychedelic paisleys (center and right). LSD causes undulation of sight, which brings us this sensationally warped graphic design and revives paisley as a major motif of the era. Note how the paisley is designed with "burn out", meaning that it's meant to replicate the bleeding of colors experienced by those tripping on LSD.

It’s this attention to LSD in the design of these events that has so thoroughly influenced the young rebellious fashions of today. Bright kaleidoscopic color palettes, unsteady stripes and warped geometric forms are commonplace among the hippies. This has led to the rise in popularity of paisley patterns, tie dye, and corduroy.

Tie dye has an especially close connection to the music scene and as such I think will be a defining fashion of this new movement moving forward. During parties such as the Acid Tests, a projector screen is used to light the band with swirling colors and bubbles. This swirling light show directly relates to the swirling colors now found on microbuses, t-shirts, posters, and more.


An insider look into the Trips Festival this summer. Where kaleidoscopic lights and patterns were used to enhance the effects of LSD. Compare the light show to the tie dyes below.


Tie dye and other symbols of the Hippie Movement have already permeated the fashion world from the streets up. Here we have a psychedelic vendor at a music festival selling tie dye t-shirts next to a exceptional velvet coat designed by American fashion designer Roy Halston.

The surge of hippies in California has truly taken us by storm, and the rise of head shops, communes, and music festivals is not well-liked by many. Divisive opinions on those that partake in LSD and marijuana have colored the hippies as mentally unstable vagabonds. Already there are rumblings of LSD being made illegal in The Golden State to curb the tide. This pushback by the more conservative echelons of America, however, only legitimizes the movement in the eyes of the young and passionate.

Which invites the questions: how polarized will this movement become, and what lasting effects will it leave in its wake? How will it change fashion? Will we move towards nature and organic shapes again? Will we abandon synthetic fabrics in favor of natural fibers? Will men finally return to moustaches and beards for the first time since the start of modern warfare?

Only time and upheaval will tell.


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