[September 26, 1966] All that glitters: in praise of Cele Goldsmith Lalli


by John Boston

Gone but not Forgotten

SF editors come in highly assorted makes and models and evoke equally varied reactions. Some are revered as movers and shakers (though not always unanimously); a few are reviled as debasers of the field; some are barely noticed at all. A few have earned sympathetic respect for making something out of nothing, or close to it. Before World War II, Frederik Pohl edited several pulp magazines with a budget of zero, and he had to beg for stories from his friends. Robert Lowndes had little more than zero to work with, but managed to publish three at-least-readable magazines through the 1950s, occasionally coming up with something excellent. (And he’s at it again with Magazine of Horror.)

Another in this mode was Cele Goldsmith, later Lalli, who joined Ziff-Davis in 1955, straight out of Vassar. First, she was editorial assistant to Howard Browne, then to Paul Fairman when Browne left, with promotions along the way to associate editor and managing editor. At the time she was hired, she had read no SF beyond Verne and Wells. When Fairman left at the end of 1958, she inherited the editor’s mantle. During that time, the magazines were firmly, and intentionally, stuck in a rut of formulaic stories. Most of them were produced almost literally by the yard by a small number of regulars (among them Robert Silverberg, Randall Garrett, Stephen Marlowe (nee Milton Lesser), and Howard Browne, joined in midflight by Harlan Ellison and Henry Slesar) under various pseudonyms and house names as well as their own names. Though more outright fantasy did appear in Fantastic than in Amazing, overall there was not much difference between their contents, and in fact the label Science Fiction appeared on Fantastic at times.

Things changed quickly under the new editor. (Hints of these changes were already apparent in the last months under Fairman, when Goldsmith was assuming progressively more responsibility). The contents pages gradually became more various, with respectable middle-grade writers from outside the regular crew appearing more and more frequently—some of whom, like Cordwainer Smith and Kate Wilhelm, became much more prominent later. Though some of the regulars—Silverberg, Garrett, Slesar, Ellison—continued to appear, the pseudonyms vanished.

Goldsmith’s most audacious coup in her first year as editor was the November 1959 Fantastic, which consisted entirely of five stories by Fritz Leiber. No SF magazine had previously devoted an entire issue to one author (though some issues of Amazing and Fantastic had probably come close, with authors’ identities obscured by pseudonyms.) Most notable among the stories was "Lean Times in Lankhmar," the first new entry in a number of years in Leiber’s sword-and-sorcery series featuring Fafhrd and the Gray Mouser, which signaled a revival of a style of fantasy that had fallen badly out of favor.

Fantastic November 1959

By 1960, the magazines had been reestablished as having some claim to merit, a welcome counter-trend to the rapid disappearance of other SF magazines. (No fewer than 15 magazines ceased publication from 1958 to mid-1960.) Amazing’s and Fantastic’s roster of contributors quickly became more impressive. Frank Herbert, James Blish, James E. Gunn, Damon Knight, and Clifford Simak all appeared during 1960, and Fritz Leiber made multiple contributions to both magazines. Other signs of an enterprising editor included the resumption in Fantastic of Sam Moskowitz’s articles on early figures in SF and fantasy, which had been running in Satellite when it folded; pieces on Lovecraft, Stapledon, Capek, M.P. Shiel and H.F.Heard, and Philip Wylie appeared in 1960. (The series was later continued in Amazing with more recent writers as subjects.) Amazing began a selection of reprints from its earliest days, selected and introduced by Moskowitz. Fantastic published a “round robin” story titled "The Covenant", with chapters by Poul Anderson, Isaac Asimov, Robert Sheckley, Murray Leinster, and Robert Bloch, modelled on similar stories published in the 1930s. On the outside as well, the magazines improved, with the covers of Fantastic in particular becoming steadily less cheesy and more imaginative.

Goldsmith’s most often recognized achievement is the significant number of excellent writers whom she discovered and who went on to considerable success. The list speaks for itself: Keith Laumer, Neal Barrett, Jr., Roger Zelazny, Sonya Dorman, Thomas M. Disch, Ursula K. Le Guin, Phyllis Gotlieb, Piers Anthony. She also provided a home for David R. Bunch, who had been publishing in semi-professional and local markets throughout the ‘50s, but who became a regular in Amazing and Fantastic, albeit to decidedly mixed reception. Similarly, she was the first American editor to publish J.G. Ballard, who had made a substantial reputation in the British SF magazines but had not previously cracked the US magazines. Lalli’s lack of background in SF before she came to Ziff-Davis may have served her well by leaving her more open than other editors to departures from genre business as usual.

That’s the good news—the straw-into-gold part. But the magazines were not all gold by any means. Being at the bottom of the market in terms of pay rates meant that the stories Goldsmith received from the most prominent writers would be those that had been rejected everywhere else. She could (and had to) take a chance on new writers who might or might not pan out, and in some cases she had to take work that she probably would rather have avoided. Many of the serialized novels were quite weak. Jack Sharkey’s disastrous Amazing serial The Programmed People comes to mind. Overall, the bag was especially mixed in Amazing. Most issues of the magazine included some stories that were variously crude, inane, or otherwise barely readable. Reading Amazing month by month was a perpetual bait-and-switch game, with expectations raised by impressive issues and dashed the following month.

Nevertheless, by the end of the Ziff-Davis era, the Goldsmith/Lalli Amazing had put up an enviable score of memorable stories. There are too many to list here, but the highlights include Arthur C. Clarke’s Before Eden (June 1961); J.G. Ballard’s startling run including The Thousand Dreams of Stellavista (March 1962), Thirteen to Centaurus (April 1962), and The Encounter (June 1963); Mark Clifton’s scarifying Hang Head, Vandal! (April 1962); Roger Zelazny’s Moonless in Byzantium (December 1962); Keith Laumer’s It Could Be Anything (January 1963) and The Walls (1963); and Philip K. Dick’s The Days of Perky Pat (December 1963). The last half-dozen issues amounted to a crescendo towards oblivion, featuring Zelazny’s serial He Who Shapes (January-February 1965), Frank Herbert’s Greenslaves (March 1965), Clifford D. Simak’s brief and elegant Over the River and Through the Woods (May 1965), and Zelazny’s exuberantly shameless performance The Furies (June 1965). Fantastic offered among others Jack Vance's The Kragen (July 1964), Thomas M. Disch's chilly Descending (the same issue!), Ursula Le Guin's April in Paris (her first story!), and the renewed series of Gray Mouser/Fafhrd stories by Leiber.

It’s not clear whether Lalli had the option of staying with Amazing and Fantastic when they were sold, but if so, it’s just as well she didn’t take it. Life under the Sol Cohen almost-all-reprints, negligible-budget regime, shortly to be compounded by a boycott by the Science Fiction Writers of America when Cohen refused to pay for reprints, could scarcely have been anything but miserable. She wisely slipped sideways into Ziff-Davis’s Modern Bride, there to purvey a different sort of fantastic literature, while the Sol Cohen magazines’ editorials and letter columns rang with surly bad-mouthing of her time at the helm of Amazing and Fantastic. Something tells me that her decade’s foray into SF and fantasy will be well remembered long after her successor is forgotten.


Cele Goldsmith and the Sword and Sorcery Revival


by Cora Buhlert

When Cele Goldsmith took over editing duties at Amazing and Fantastic in 1958, sword and sorcery was not just dead – no, the type of historically flavoured adventure fantasy with a good dose of horror that was pioneered by writers like Robert E. Howard, Clark Ashton Smith, C.L. Moore, Henry Kuttner or Nictzin Dyalhis in the pages of Weird Tales some thirty years ago did not even have a name. A few stalwarts were holding up the flame in the fanzine Amra, but commercially the subgenre was dead and those who'd written it during its brief flourishing in the 1930s had either passed away (Howard, Kuttner, Dyalhis) or had retired from writing (Moore and Smith).

One of the few writers from the genre's heyday who was still around and still writing was Fritz Leiber, who had published several stories about a pair of adventurers called Fafhrd and the Gray Mouser in Unknown and other magazines in the 1930s and 1940s. The last Fafhrd and Gray Mouser story "The Seven Black Priests" appeared in Other Worlds Science Stories in 1953. For all intents and purposes, the two rogues from the city Lankhmar, though dear to Leiber's heart, were permanently retired, as the market had moved away from the sort of swashbuckling fantasy that characterized their adventures.

Enter Cele Goldsmith and the Fritz Leiber Special Issue of Fantastic in November 1959. Of the five stories Leiber wrote for that issue, two were part of his Change War series (a novel in that series, The Big Time, had just won the 1959 Hugo Award for Best Novel), two were standalones and one, "Lean Times in Lankhmar", was the first new Fafhrd and Gray Mouser story in six years.

Fantastic May 1961
The May 1961 issue of Fantastic, illustrating a memorable scene from Fritz Leiber's "Scylla's Daughter". There's also a reprint of a Robert E. Howard story.

 

"Lean Times in Lankhmar" is one of the best and definitely the funniest story in the entire series, a satire of organized religion that manages to be sharp but not offensive. The story must have struck a chord both with Cele Goldsmith and the readers of Fantastic, for over the next six years eight new Fafhrd and Gray Mouser stories appeared in Fantastic, more than had been published in Unknown, where the series originated in 1939.

Fantastic October 1962
Ed Emshwiller's striking cover illustration for Fritz Leiber's "The Unholy Grail".

In 1961, the still nameless genre that was about to undergo a revival finally got a name, when Fritz Leiber proposed "sword and sorcery" in an exchange with Michael Moorcock in the pages of the fanzines Amra and Ancalgon. The alliterative term stuck, so now there was finally a name for stories like the adventure of Fafhrd and the Gray Mouser or Robert E. Howard's Conan.

Fantastic May 1964
Ed Emshwiller's portrait of Ningauble of the Seven Eyes, patron wizard of Fafhrd and the Gray Mouser, adorns the cover of the May 1964 issue of Fantastic, which reprinted Fritz Leiber's "Adept's Gambit".

Cele Goldsmith had only just been born during sword and sorcery's first heyday in the 1930s and certainly did not read Weird Tales in the crib, but she knew a rising genre when she saw one. So she began publishing more sword and sorcery stories by other authors.

Roger Zelazny is one of Cele Goldsmith's great discoveries. His first professional story "Horseman!", which appeared in the August 1962 issue of Fantastic, was a sword and sorcery story. It wasn't even the only sword and sorcery story in that issue. The title story "Sword of Flowers" by Larry M. Harris a.k.a. Laurence M. Janifer as well as "The Titan," a reprint of a 1934 story by P. Schuyler Miller, were sword and sorcery as well.

Fantastic August 1962
Roger Zelazny debuted in the August 1962 issue of Fantastic which also featured sword and sorcery by Laurence M. Janifer and P. Schuyler Henstrom. The cover is by Vernon Kramer.

Zelazny has since branched out, but he keeps returning to sword and sorcery once in a while, for example in the haunting Lord Dunsany-inspired stories of Dilvish the Damned, three of which have appeared in Fantastic to date.

Fantastic June 1965
Roger Zelazny's Dilvish the Damned story "Thelinde's Song" is the cover story of the June 1965 issue of Fantastic, which was also the last issue edited by Cele Goldsmith-Lalli.

Though only in his thirties, John Jakes is already a veteran writer who has been publishing across various genres since 1950. An admitted fan of Robert E. Howard's Conan stories from the 1930s, Jakes created his own Conan-like character in Brak the Barbarian, who has appeared in four stories in Fantastic between 1963 and 1965.

January 1965 Fantastic
Ed Emshwiller's iillsutration for "The Girl in the Gem" by John Jakes.
Fantastic March 1965
Gray Morrow's cover for the March 1965 issue of Fantastic illustrates "The Pillars of Cambalor" by John Jakes.

 

British writer and editor Michael Moorcock has been a prolific contributor to the fanzine Amra and also pushed the sword and the sorcery genre into new directions with the adventures of Elric of Melniboné, an albino elven warrior who depends on drugs to survive and fights evil with his cursed sword Stormbringer. The majority of Elric's adventures have appeared in the pages of Science Fantasy, but "Master of Chaos" appeared in the May 1964 issue of Fantastic alongside a reprint of Fritz Leiber's 1947 Fafhrd and Gray Mouser story "Adept's Gambit."

Since Amazing and Fantastic were sold to Sol Cohen and Cele Goldsmith Lalli left for the greener pastures of Modern Bride, the appearances of Fafhrd and the Gray Mouser, Dilvish the Damned and Brak the Barbarian have become rare in the pages of Fantastic (and what stories there did appear were likely leftover from Goldsmith's tenure). However, the sword and sorcery revival is still in full swing and Robert E. Howard's Conan stories, which started it all back in 1932, are set to be reprinted later this year.

One day in the future, when the history of sword and sorcery is written, Fritz Leiber, Roger Zelazny, Michael Moorcock and John Jakes will be remembered as pivotal figures in the revival of the genre in the sixties. However, I hope that any history of sword and sorcery will also make room for Cele Goldsmith, who championed the genre when it had neither a name nor a market and without whom the sword and sorcery revival may well have been strangled in the crib.

Modern Bride, December 1965
No more mighty muscles in Cele Goldsmith Lalli's new stomping grounds, though at least the gothic castles and maidens in white gowns remain.





22 thoughts on “[September 26, 1966] All that glitters: in praise of Cele Goldsmith Lalli”

  1. Thank you both so much for this wonderful write up. So many of the fanzines I read seemed to despise her tenure and think it improved when it changed hands. But I find this to be ridiculous. Not all experiments paid off but they were usually worth trying, for example giving Miriam Allen de Ford the first serialization for a woman in a magazine for over a decade I believe. The story ended up not being that good but rather trying that than imitating some of the turgid serials published in Analog in the same period.
    I can only assume that part of the low appreciation for her tenure has been due to either an inherent conservatism and fear of experimentation, or simply good old fashioned misogyny (it is notable Weird Tales was just as hated under McIlwraith as well even though there was a lot of great material published in there).

    Whatever the reason, here's to Cece! If I ever meet you in a bar, drinks are on me!

    1. I'm still stunned that there are honestly fans who think that the current era of reprinting decades old stories (most of them not exactly classics) without paying the authors is an improvement over the many interesting and varied stories Cele Goldsmith Lalli published.

      And yes, the female editors in our genre often get less appreciation than the male editors. Dorothy McIlwraith is still blamed for the decline of Weird Tales, even though she published a lot of very good stories during her tenure. Bea Mahaffey is more remembered for the fact that she was an attractive woman and the subject of many a crush among male writers and fans than for the fact that she was a very good editor. And Mary Gnaedinger of Famous Fantastic Mysteries seems to be completely forgotten.

      Meanwhile, we still hand John W. Campbell one Hugo after another, even though Astounding/Analog's glory days are long over.

      1. I certainly won't forget Mary Gaedinger; for, among other reasons, one of the best original stories she published in FFM was the first Robert Bloch story I read, "The Man Who Collected Poe"…

  2. Amazing and Fantastic were the magazines that fueled my imagination when I began reading SF in the 60's. There ought to be an award named after her.

    1. There is (putting aside the conceit of the blog momentarily), in the field (though now a waning one) of bridal magazines and similar publication, where she would spend the balance of her career, coincidentally at Ziff-Davis, which didn't get out of that business (or that of publishing magazines) till after her retirement.

  3. How I used to enjoy finding Cele-era issues of Fantastic in used book stores and secondhand stories around 45-50 years ago.  It's fair to say that they often weren't quite as wonderful as the covers might have led me to expect, but at 20c each or whatever it was, I didn't complain.  And if you've once read a story in one of these magazines, thereafter -that- presentation is the one in which you most like to read it again.

    1. Er, that is to say, I expect many years from now I will look back on the time when I will be finding these magazines as secondhand copies, etc.  : )

      Right now, in the mid-1960s, these magazines don't seem to be for sale in the stores where I buy new comic books.

  4. Sorry you didn't include my photos of Cele Goldsmith, her husband and Barry Malzberg, that I took at a Lunacon decades ago. Perhaps another time?

  5. Goldsmith's two magazines were my early 1960s favorites too.  One of the neat things about them was their cross- and forward-promption: each issue displayed an ad (including cover image) for that month's issue of the stablemate on the inside front cover, and an ad (including cover image) of its own next issue in the "Coming Next Month" feature, reminding readers to be on the lookout for both.  Certainly made me eager, especially when one of the ads was (for instance) for a Leiber story.

    Arguably some (most?) of its rival sf/f magazines may have averaged better stories many months, but none of them could match AMAZING and FANTASTIC's "friendly clubhouse" feel.  I miss them, and I suspect I'll still be missing them fifty or more years from now (we should all live so long….)

  6. Slipping back into Today, 1966, for a moment, I will note that there's a slip in John Boston's opening paragraphs, wherein he cites Frederik Pohl as the editor of the magazines with no budget; his pulp sf magazines were initially paying a half-cent/word, so pretty close to the bottom of the market, but as noted the Columbia pulps that Robert Lowndes took over paid little if any more and it was Donald Wollheim who was given the task of putting together two magazines with about a five-dollar art/illustration budget per issue, if that, and no further editorial budget…his publishers were working out of a desk at another publisher's office, if I recall correctly. STIRRING SCIENCE STORIES and COSMIC STORIES published a Lot of Futurian stories, unsurprisingly, as a result, and some of the few issues were blessed with some of the earliest cover art by fringe Futurian Hannes Bok.  Wollheim would soon go onto somewhat less straitened circumstances at Avon before taking on his current duties at Ace Books.

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